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  1. A conversation about colours

    An early memory I have in my career as a designer is that of a client asking me to use gold in their branding because said colour evoked wisdom. I entertained the notion for a moment and thought of famous brands which use some variant of yellow in their logo. McDonald’s and IMDb came to mind, so did Shell and […]

  2. A beginner’s guide to making images web-ready

    This is a step-by-step guide for beginners on choosing the right image and cropping and resizing it to be used on the web. It requires that you own Photoshop and have some basic understanding of how it works. Usually, this is where I’d waffle on a bit more about cursory topics and say something funny, but this time, let’s just get […]

  3. Creating personas for products, customer service and marketing

    Whether you run a micro-business with less than ten members of staff or a larger venture with more than fifty, we all run across the problem of having people from our target audience visit our business, online or offline, and going, “that’s not what I’m looking for” before leaving. Whilst you can’t appeal to everyone, it’s important to frame and position […]

  4. WordPress security essentials

    The more you work with WordPress, the more you learn about how people try to crack and abuse it. It’s sad that some people will always try to spoil our fun, and it tarnishes an otherwise great platform. That said, once something becomes so popular, it’s entirely expected that a lot of attention will be devoted to compromising its security. Luckily, protecting WordPress […]

  5. Does email marketing work?

    I‘m often asked this question by people I meet at events. It’s also not rare for it to pop up during conversations with clients new and old alike. I’d imagine this is because it can be difficult to grasp some of the less tangible benefits of email marketing and to spot why a campaign isn’t quite as effective as it […]

  6. Pairing WordPress with Amazon’s CloudFront CDN

    Like everybody else on the planet, I’m very fond of stuff that just works. Many web developers, myself included, operate on the assumption that something will always break, and that makes it all the sweeter when it doesn’t. With the 2014 version of our company website, we decided to implement Amazon’s CloudFront CDN for all our static content. And, what […]

  7. Two (failed) attempts at being different

    Good marketing doesn’t sound like marketing. It allows the reader to make impressions rather than giving them out prepackaged. It also doesn’t boast or speak ill of other companies. One of the most prevalent phrases used by design agencies in their marketing material is, ‘a different kind of digital agency.’ Its absence in Avidmode’s case is already an indicator of […]

  8. A change is better than a rest

    Sometimes things don’t come easy and however hard you work on a challenge, the solution you need doesn’t materialise. When that’s the case, a change of pace is often better than a rest. Temperatures in the western hemisphere are already falling. It’s time to welcome December and embrace the fact that winter will soon be settling in. Thus, it’s time […]

  9. The typefaces of London

    One need not walk far in London to discover typefaces both famous and historic. In fact, as it turns out, one need not even leave the immediate vicinity of London Bridge Station. It was a bleak day out in the City of London — the one-odd square mile that is home to the corporation which owns half the capitol — and the […]