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  1. Beginners guide to Tweetchatting

    As with so many other parts of the web, social media is ever-changing, always adapting. For lots of people in the industry, this is what they love about working with the internet, for others, it’s a downright frustration. The part that always stays the same however is the importance of engaging. We’re not necessarily talking about your Twitter analytics here […]

  2. Tone, voice and style

    Firstly, let’s look at the differences between Tone, Voice and Style. Here are their official definitions: Tone – “a particular quality, a way of sounding, modulation, or intonation of the voice as expressive of some meaning, feeling, spirit, etc.:” Voice – “a range of such sounds distinctive to one person, or to a type of person or animal.” Style – “a particular, distinctive, or […]

  3. A look at the current edge of web development; the Re3 Node.js stack

    Although we work mostly with WordPress here at Avidmode, we also develop for Node.js from time to time (i.e. at any given opportunity). Lately, we’ve really been digging into the Re3 stack, so let’s talk about that and how it compares to the old PHP/MySQL combo. Node.js Whilst JavaScript runs in every browser, each has its own engine responsible for doing […]

  4. Is WordPress the “cheap” option?

    At Avidmode, we’ve used WordPress for several years. It’s been very good for us, and we’re never worried about using it for client websites. It has quite literally never been an issue. However, outside our company, WordPress has a varied reputation. It’s often referred to as the “cheap” option. It’s not my intention to launch into some rant about this […]

  5. The mysterious case of the magic business cards

    All companies have business cards. Well, most of them do, anyway. Avidmode does. But we recently ran out. So, what could we do but order some new ones? That’s where it all began…

  6. An introvert’s path to networking: falling off the wagon

    Late last year, we moved to Maidenhead — a town some thirty or so miles outside London — and that was all it took for my networking habit to reset back down to zero. It fell over and died. And, as an introvert, once I fall out of the habit of doing it, I will use pretty much any excuse […]

  7. Are we starting to see the end of unencrypted HTTP?

    A little less than a year ago, Mozilla announced that they will be deprecating “non-secure” HTTP. The response was unending flattery and congratulations for pioneering online security and privacy, hailing the coming of a completely encrypted web. No, I know. Of course it wasn’t. It was a still burning shitstorm of insults, death threats and endless repetitions of the word “boycott”. […]

  8. The 2016 rebranding of Avidmode

    It is a grand mystery of our time to question, “do people change?”, and despite the very real and honest discrepancies from one day to the next, it’s easy to think that what we see is just the same core manifesting itself in different ways. In other words, am I different or am I just behaving in different ways? (I […]

  9. Algorithmic filtering and why you don’t see what everybody else sees

    A search engine is not unlike a black box; we ask it a question, it performs some magic behind the scenes and then spits out an answer for us. Part of this transaction is an assumption on our part, namely that the answer will be honest. And for the most part, it is. After all, if the search engine doesn’t […]