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  1. World Book Day meets business

    Once a year, in the UK we celebrate something called World Book Day. It’s a promotional holiday aiming to get kids to read more, run by the charity World Book Day. It’s a fabulous premise that sees kids foregoing their usual school uniforms and turning up dressed as their favourite characters from books. But why should the kids be having […]

  2. Content creation: Guiding the reader through the buyer journey

    This week’s podcast is focusing on content writing and guiding your reader to the sale point. “Content should guide your reader to take the actions you want. The best form of content to use is persuasive content, which is often seen in sales pages and articles” Transcript Hey guys, welcome to the second Avidmode podcast, this week we will be […]

  3. Meet the Vidmodes!

    Welcome to the first ever Avidmode podcast!   It’s a new year full of exciting new opportunities, the first one we are jumping on this year is podcasting. We were super excited to record this one and have many planned for the future so keep your eyes peeled. We are hoping to do one podcast a month in place of our […]

  4. Why is reflection important?

    January always strikes me as one of the most reflective times of the year.  Spending time in December creating new goals and then jumping into them full throttle in January is pretty standard for most people. Compounded by my birthday falling directly in the middle of it, reflection is something that I find myself doing a whole heap of. But, why […]

  5. How to research content for your blog?

    The importance of an audience Picture this – you are front and centre in a classroom or assembly hall at 13 years old, asked to do a presentation on a bland topic given to you by your teacher. Unless your presentation is spectacular or funny it’s likely that the entire thing fell on deaf ears. Kids are half asleep in […]

  6. Mince Pie Mania

    This week we are discussing something a little different. A couple of years ago we lost someone very special to us – a family member who took her own life. The advent of a simple and sudden phone call had a huge impact on our family, one which we are still dealing with today. Losing someone close to you in […]

  7. Identifying your goals for the new year

    Goal setting is a really important part of December/Jan for us here at Avidmode. Like a lot of people, the reflection bug grabs us and forces us to take a look at what we have done through the year. We all know that setting goals is something that is good for business and also good for your personal life, but […]

  8. Building your editorial calendar

    Writing is a topic that most of us who work in this digital world will have to face at one time or another. For entrepreneurs and startups, being able to write well and keep up a consistent blog presence (along with a website) is an important tool to have at their disposal. If having a blog or writing consistently is […]

  9. Fostering creativity

      I think creativity is one of those things that we often don’t consider as being a skill. When we talk about artists, musicians and designers, we often talk about their talent, their abilities seem innate rather than something that has been learned, worked on and polished. I’ve certainly thought about it this way for a long time. I remember […]