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  1. 15 Beginner’s Tips For Your Business Instagram

    As you might have noticed – this week we’ll be taking a look at some of the top tips that we give to clients when they are starting up their Instagram accounts for business. So that is our top 15 list, which important aspects of Instagram would you add into a conversation with someone that is completely new to the […]

  2. Eight Ways to Exceed Expectations

    It’s finally October, quite possibly the most magical and sometimes spooky time of the year. For this weeks post, we’ve decided to pay homage to one of our favourite fantasy books: Harry Potter! If you’re a big fan of the series, the first thing that will come to your mind when seeing “exceeds expectations” is flashbacks to the Ordinary Wizarding […]

  3. Overcoming burnout as an entrepreneur

    Burnout or job-related stress is something that many people come across in their working lives. We spend so many hours in a work-related headspace that this isn’t really a surprising fact. For many people, the symptoms can creep up on them with limited ability to stop it before it comes to a head. As an entrepreneur or new business owner, […]

  4. Common social media questions

    There are a number of questions that regularly pop up when I have met with clients or just when I’m out having a coffee with someone looking into getting more out of their social media. Many of the answers can be subjective and can differ from business to business so it’s not always clear-cut. Here are our answers to the […]

  5. International Friendship Day 2018

    Part of my job as social media manager at Avidmode is keeping an eye on the trending hashtags that pop up daily. In the last few weeks most of these hashtags (in the UK) have been based around a reality TV series called Love Island and of course the looming Brexit. Neither of these topics are particularly intriguing or thought […]

  6. Beginners guide to Tweetchatting

    As with so many other parts of the web, social media is ever-changing, always adapting. For lots of people in the industry, this is what they love about working with the internet, for others, it’s a downright frustration. The part that always stays the same however is the importance of engaging. We’re not necessarily talking about your Twitter analytics here […]

  7. Tone, voice and style

    Firstly, let’s look at the differences between Tone, Voice and Style. Here are their official definitions: Tone – “a particular quality, a way of sounding, modulation, or intonation of the voice as expressive of some meaning, feeling, spirit, etc.:” Voice – “a range of such sounds distinctive to one person, or to a type of person or animal.” Style – “a particular, distinctive, or […]

  8. A look at the current edge of web development; the Re3 Node.js stack

    Although we work mostly with WordPress here at Avidmode, we also develop for Node.js from time to time (i.e. at any given opportunity). Lately, we’ve really been digging into the Re3 stack, so let’s talk about that and how it compares to the old PHP/MySQL combo. Node.js Whilst JavaScript runs in every browser, each has its own engine responsible for doing […]

  9. Is WordPress the “cheap” option?

    At Avidmode, we’ve used WordPress for several years. It’s been very good for us, and we’re never worried about using it for client websites. It has quite literally never been an issue. However, outside our company, WordPress has a varied reputation. It’s often referred to as the “cheap” option. It’s not my intention to launch into some rant about this […]