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  1. Growing your business – be S.M.A.R.T about your marketing goals

    The thought of sitting down and creating goals for your business, then tracking, analysing and acting on the data can seem like a dreary task and just a little bit of a waste of time. But creating a small set of SMART goals for your marketing campaigns and business will take the edge off and get you started. In the […]

  2. Is Twitter actually broken?

    Although we may not think about it all that much, posting written messages on the internet is very different from the kind of communication we’ve engaged in throughout almost the entirety of our evolution as a species. Never before have we had practically infinite permanence available for even the most banal thoughts we can muster. I think the greatest irony […]

  3. Creating customer personas using an empathy map

    We’ve looked at one approach to creating customer personas, but now we’re going to take another swing at it from a different angle. Some people find that the more traditional way of creating personas hinders their creativity. If you’re struggling with the process, this might just help. The method we looked at previously was traditional, where you start with research […]

  4. Client satisfaction as a service

    In a lot of ways, client satisfaction can be seen as a service in and of itself. It won’t be noticed by the end users of the product, be it a website or a marketing campaign, but making the client happy isn’t something that happens on its own. You have to work on it. It takes skill, talent and experience […]

  5. Article length; don’t panic!

    It’s hard enough writing for your business, but then you research and find so much conflicting advice — especially around article length — that you end up overwhelmed and in a spin. So, what do you do? The reality is that an article only needs to be as long as it needs to be. That may sound redundant, but what […]

  6. Entrepreneurship ideas: an accidental entrepreneur’s journey

    She chose not to follow the career path laid out for her and is now reaping the rewards. As she moves into the next phase of her life, she reveals her entrepreneurship ideas. Meeting in a hip bistro in Southwark, Marsha Oza, the 35-year-old British-born daughter of first-generation Indian immigrants, immediately stands out from the crowd. She’s a lifestyle entrepreneur […]

  7. Three ways towards a good blogging habit

    Have you ever sat there wondering just where the heck to get started? Getting more and more stressed and feeling more inadequate by the minute. I know I have. There’s just something almost intimidating about writing those first posts for your business. At least, that’s how I think most of us feel when we first get started. “It doesn’t matter how confident […]

  8. Open source and the going rate of igloos

    Let’s say there’s a village. An eskimo village. Because of its size, it has two aspiring igloo construction companies, both run by blokes in their late twenties. Let’s call them West Igloos and East Igloos, respectively. Now, for the longest time, the going rate of an igloo has remained the same and both companies have charged equal prices. There’s no […]

  9. Marsha Oza: I’m the least entrepreneurial entrepreneur you’ve ever met

    She chose not to follow the career path laid out for her and is now reaping the rewards. As she moves into the next phase of her life, she reveals what she’s learned so far. Meeting in a hip bistro in Southwark, Marsha Oza, the 35-year-old British-born daughter of first-generation Indian immigrants, immediately stands out from the crowd. She’s a […]