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  1. Pairing WordPress with Amazon’s CloudFront CDN

    Like everybody else on the planet, I’m very fond of stuff that just works. Many web developers, myself included, operate on the assumption that something will always break, and that makes it all the sweeter when it doesn’t. With the 2014 version of our company website, we decided to implement Amazon’s CloudFront CDN for all our static content. And, what […]

  2. Two (failed) attempts at being different

    Good marketing doesn’t sound like marketing. It allows the reader to make impressions rather than giving them out prepackaged. It also doesn’t boast or speak ill of other companies. One of the most prevalent phrases used by design agencies in their marketing material is, ‘a different kind of digital agency.’ Its absence in Avidmode’s case is already an indicator of […]

  3. A change is better than a rest

    Sometimes things don’t come easy and however hard you work on a challenge, the solution you need doesn’t materialise. When that’s the case, a change of pace is often better than a rest. Temperatures in the western hemisphere are already falling. It’s time to welcome December and embrace the fact that winter will soon be settling in. Thus, it’s time […]

  4. The typefaces of London

    One need not walk far in London to discover typefaces both famous and historic. In fact, as it turns out, one need not even leave the immediate vicinity of London Bridge Station. It was a bleak day out in the City of London — the one-odd square mile that is home to the corporation which owns half the capital — and the […]

  5. The practices of web production, part 2

    We go through the individual practices involved in the making of a website. This post is the second of a two-part series on the practices of web production. Now that we’ve looked at our process of web production, it’s time to go through the individual pieces that make up the whole. Regardless of which industry we belong to, we’re all […]

  6. The practices of web production, part 1

    Each project has multiple phases, one of which is building the website. In the Internet’s infancy, web design was something done by a small group of early-adopters, experimenting with exciting new technology. Now, it is one of the dominant industries in the world, worth many billions of pounds a year.

  7. Seeking out a mindful approach to communication

    Communication with each other, now we’re in the digital age, is more far reaching than at any other point in human history. Most of our conversations aren’t private, yet sometimes we mistakenly start thinking they are. The ’70’s and ’80’s were great decades for kids. You were free to roam the streets, having wonderful adventures with your friends. Back then, […]

  8. Content that sticks

    Today, original and authentic web content is more valuable than ever before. The recent uncertainty over its future has cleared and the process, although painful for some, has actually had a very positive overall effect on the quality of the content. Now more than ever before, the message must be useful and the delivery must be clear, clean and concise […]

  9. The what and why of responsive web design

    Responsive web design has been around in one form or another even since before the term was coined in 2010 but it’s only very recently that it’s become an indispensable practice for web designers. Smartphone and tablet usage is exploding and the internet plays a part in many of the things we do every day, big and small.