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  1. Open source and the going rate of igloos

    Let’s say there’s a village. An eskimo village. Because of its size, it has two aspiring igloo construction companies, both run by blokes in their late twenties. Let’s call them West Igloos and East Igloos, respectively. Now, for the longest time, the going rate of an igloo has remained the same and both companies have charged equal prices. There’s no […]

  2. Marsha Oza: I’m the least entrepreneurial entrepreneur you’ve ever met

    She chose not to follow the career path laid out for her and is now reaping the rewards. As she moves into the next phase of her life, she reveals what she’s learned so far. Meeting in a hip bistro in Southwark, Marsha Oza, the 35-year-old British-born daughter of first-generation Indian immigrants, immediately stands out from the crowd. She’s a […]

  3. A conversation about colours

    An early memory I have in my career as a designer is that of a client asking me to use gold in their branding because said colour evoked wisdom. I entertained the notion for a moment and thought of famous brands which use some variant of yellow in their logo. McDonald’s and IMDb came to mind, so did Shell and […]

  4. A beginner’s guide to making images web-ready

    This is a step-by-step guide for beginners on choosing the right image and cropping and resizing it to be used on the web. It requires that you own Photoshop and have some basic understanding of how it works. Usually, this is where I’d waffle on a bit more about cursory topics and say something funny, but this time, let’s just get […]

  5. Creating personas for products, customer service and marketing

    Whether you run a micro-business with less than ten members of staff or a larger venture with more than fifty, we all run across the problem of having people from our target audience visit our business, online or offline, and going, “that’s not what I’m looking for” before leaving. Whilst you can’t appeal to everyone, it’s important to frame and position […]

  6. WordPress security essentials

    The more you work with WordPress, the more you learn about how people try to crack and abuse it. It’s sad that some people will always try to spoil our fun, and it tarnishes an otherwise great platform. That said, once something becomes so popular, it’s entirely expected that a lot of attention will be devoted to compromising its security. Luckily, protecting WordPress […]

  7. Does email marketing work?

    I‘m often asked this question by people I meet at events. It’s also not rare for it to pop up during conversations with clients new and old alike. I’d imagine this is because it can be difficult to grasp some of the less tangible benefits of email marketing and to spot why a campaign isn’t quite as effective as it […]

  8. Pairing WordPress with Amazon’s CloudFront CDN

    Like everybody else on the planet, I’m very fond of stuff that just works. Many web developers, myself included, operate on the assumption that something will always break, and that makes it all the sweeter when it doesn’t. With the 2014 version of our company website, we decided to implement Amazon’s CloudFront CDN for all our static content. And, what […]

  9. Two (failed) attempts at being different

    Good marketing doesn’t sound like marketing. It allows the reader to make impressions rather than giving them out prepackaged. It also doesn’t boast or speak ill of other companies. One of the most prevalent phrases used by design agencies in their marketing material is, ‘a different kind of digital agency.’ Its absence in Avidmode’s case is already an indicator of […]