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  1. Small business should be listed on Google Places

    In spite of the slight confusion and frustration involved with getting listed on Google Places, it is of benefit to any small business. The results are often both immediate and astonishing. Only yesterday, one of our clients exclaimed during a follow-up call that persuading her to set up her Google accounts and profiles was more than worth the 30 minutes or so it […]

  2. Incubators and co-working vs. isolation

    Starting your own business is an amazing and rewarding adventure. It’s not plain sailing, and you will have your ups and downs. The biggest issue that start-ups face is that they are going it alone in most cases. If you’re a solo entrepreneur, the lack of a consistent sounding board outside of family and friends is a real problem. The answer to […]

  3. Marketing appeal as part of your content strategy

    As small businesses, we’re good at understanding why our products and services are right for our audience, but that doesn’t always translate to our content, which means that we’re missing out on marketing appeal. Successful content marketing and branding rely on connecting with both customers and potential customers on an emotional and intellectual level. When marketers talk about marketing appeal, this […]

  4. Small business marketing training

    Small Business Marketing Training – Time and Place: On Thursday, January 17, 2013 at 9:00am PST/12:00pm EST — Allow 90 minutes to include the live Q&A. Join Keri Jaehnig (Idea Girl Media) and myself, Kittie Walker (Avidmode), for an interactive small business marketing training session covering the essentials of creating and managing a successful online presence. The training will enable […]

  5. Enchanting possibilities, a revived Sydenham

      England conjures up an image of village life where the High Street or Village Green is the hub of the community. They’ve always been a destination, somewhere you go daily or at the very least every weekend to shop, catch up with friends, and discover new things. But over the years, walking up Sydenham High Street has become different; […]

  6. 3 good habits of small business owners

    Running a small business is a rewarding experience. It’s hard work and the hours that you put in can be crazy at times, but there are no regrets here. I’ve been running the business since 2007, so officially it’s no longer a startup — we’re firmly past the 5-year mark! That doesn’t mean you can be complacent about how you […]

  7. A guide to security for small businesses

    Often times, as a security professional, I speak about enterprise-related issues and tend to ignore the small guy. Since small business is the backbone of the USA and most other countries, I think it’s time I gave a nod to them and told them a bit about security for small businesses and why it’s so important. First off, you might […]

  8. Why your business needs an end of year party

    There’s been a lot of hype in the media about Christmas parties, and whether or not it is ethical to hold them in these tough economic times — well it’s not only ethical, but essential for your business health. An end of year party is what you need! Whilst strolling through the almost empty City of London one Sunday morning in […]

  9. Avoiding common content mistakes made by small businesses

    This is a guest post for our blog by Ruth Perrington about the content creation issues that small businesses or start-ups face when first building their online presence. As a small business or start-up, you likely already know the value of talking to your potential customers in the right way. And in this day and age, the best vehicle for […]