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  1. Networking and building relationships for business

    I am an introvert and I can also be quite shy, but I’m also a small business owner, and as such it is my responsibility to get out there and champion my business by networking and building relationships.

  2. SEO resources for small business online marketing

    Unfortunately, not paying attention to SEO is becoming increasingly detrimental to the health of any online presence. The online landscape relies heavily on machines being able to understand what we write and for the time being, they need our help.

  3. Business Model Generation – an intuitive process

    You’re a few years into running your business and one day you realise that you’re no longer a start-up. You’re standing at a crossroads trying to decide which direction to take your business in. So, what do you do? You may have hit some of your original goals and others may have fallen by the wayside because they turned out […]

  4. Small business should be listed on Google Places

    In spite of the slight confusion and frustration involved with getting listed on Google Places, it is of benefit to any small business. The results are often both immediate and astonishing. Only yesterday, one of our clients exclaimed during a follow-up call that persuading her to set up her Google accounts and profiles was more than worth the 30 minutes or so it […]

  5. Incubators and co-working vs. isolation

    Starting your own business is an amazing and rewarding adventure. It’s not plain sailing, and you will have your ups and downs. The biggest issue that start-ups face is that they are going it alone in most cases. If you’re a solo entrepreneur, the lack of a consistent sounding board outside of family and friends is a real problem. The answer to […]

  6. Marketing appeal as part of your content strategy

    As small businesses, we’re good at understanding why our products and services are right for our audience, but that doesn’t always translate to our content, which means that we’re missing out on marketing appeal. Successful content marketing and branding rely on connecting with both customers and potential customers on an emotional and intellectual level. When marketers talk about marketing appeal, this […]

  7. Small business marketing training

    Small Business Marketing Training – Time and Place: On Thursday, January 17, 2013 at 9:00am PST/12:00pm EST — Allow 90 minutes to include the live Q&A. Join Keri Jaehnig (Idea Girl Media) and myself, Kittie Walker (Avidmode), for an interactive small business marketing training session covering the essentials of creating and managing a successful online presence. The training will enable […]

  8. Enchanting possibilities, a revived Sydenham

      England conjures up an image of village life where the High Street or Village Green is the hub of the community. They’ve always been a destination, somewhere you go daily or at the very least every weekend to shop, catch up with friends, and discover new things. But over the years, walking up Sydenham High Street has become different; […]

  9. 3 good habits of small business owners

    Running a small business is a rewarding experience. It’s hard work and the hours that you put in can be crazy at times, but there are no regrets here. I’ve been running the business since 2007, so officially it’s no longer a startup — we’re firmly past the 5-year mark! That doesn’t mean you can be complacent about how you […]