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  1. The what and why of responsive web design

    Responsive web design has been around in one form or another even since before the term was coined in 2010 but it’s only very recently that it’s become an indispensable practice for web designers. Smartphone and tablet usage is exploding and the internet plays a part in many of the things we do every day, big and small.

  2. A brief introduction

    I’ve spent the last two hours searching my mind for a topic to write on as my first contribution to the company website. Although I’ve blogged for several years, in one way or another, it hasn’t been like this.

  3. Writing tips from successful travel writers

    Confused and not sure where to turn? Writing for your business getting you down? It’s daunting and leads to frustration. There are so many articles out there giving you writing tips for your business and blogging efforts, and many of them have conflicting advice. Learning experiences in unexpected places I thought I’d share with you the advice I was given […]

  4. Networking and building relationships for business

    I am an introvert and I can also be quite shy, but I’m also a small business owner, and as such it is my responsibility to get out there and champion my business by networking and building relationships.

  5. SEO resources for small business online marketing

    Unfortunately, not paying attention to SEO is becoming increasingly detrimental to the health of any online presence. The online landscape relies heavily on machines being able to understand what we write and for the time being, they need our help.

  6. Business Model Generation – an intuitive process

    You’re a few years into running your business and one day you realise that you’re no longer a start-up. You’re standing at a crossroads trying to decide which direction to take your business in. So, what do you do? You may have hit some of your original goals and others may have fallen by the wayside because they turned out […]

  7. Small business should be listed on Google Places

    In spite of the slight confusion and frustration involved with getting listed on Google Places, it is of benefit to any small business. The results are often both immediate and astonishing. Only yesterday, one of our clients exclaimed during a follow-up call that persuading her to set up her Google accounts and profiles was more than worth the 30 minutes or so it […]

  8. Incubators and co-working vs. isolation

    Starting your own business is an amazing and rewarding adventure. It’s not plain sailing, and you will have your ups and downs. The biggest issue that start-ups face is that they are going it alone in most cases. If you’re a solo entrepreneur, the lack of a consistent sounding board outside of family and friends is a real problem. The answer to […]

  9. Marketing appeal as part of your content strategy

    As small businesses, we’re good at understanding why our products and services are right for our audience, but that doesn’t always translate to our content, which means that we’re missing out on marketing appeal. Successful content marketing and branding rely on connecting with both customers and potential customers on an emotional and intellectual level. When marketers talk about marketing appeal, this […]