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  1. Optimal website structure

    Following on from keyword research, you need to build your site architecture and navigation with your human visitors in mind. User experience and SEO have to go hand in hand; quite often, you will come across dilemmas where you need to make a compromise. The compromise should always be in favour of your customers; you’ll find that by thinking outside […]

  2. Getting your keywords and website structure right

    The words that you and I type into the search engines to find the information we want are called keywords. By providing quality information, being relevant and on topic about specific keywords you can bring targeted traffic to your website from a variety of search engines.

  3. The basics of search engine visibility

    To have an effective online presence you need to satisfy a variety of audiences, the people who might decide to buy from you, the people that will help you to sell your service/product and the search engines. Today we’re going to look at your website from the perspective of the search engines.

  4. Search engine optimisation for the uninitiated

    I‘m going to be hijacking the Idea Girl Media Facebook page today as part of the January Jig. A big thank you to Keri Jaehnig for hosting this event on her page and for bringing together such a wonderful group of people to share their expertise.

  5. Conversation marketing; get with the program

    As with any product or offering from Michael A. Stelzner, the book, Launch: How to Quickly Propel your Business Beyond the Competition is a well presented, good quality guide that will help you to change your marketing style for the better and make your business more competitive in the digital age. The techniques that he describes in this book are […]

  6. On website design questionnaires

    Clients are often bemused by the questions designers ask them at the very start of the website design process. The ones that seem to cause the most confusion and trouble are “what are your favourite websites?” and “are there any websites that you particularly dislike?” The problem stems from the fact that these are really wide-ranging questions. If someone asked […]

  7. Content Strategy — A Raging Debate

    This week has been an interesting and very busy week at the office! We’re a multidisciplinary agency; this means that by working together as a team using the expertise from many business areas, we can provide our customers with a more comprehensive service tailored to meet their needs. We work well together as a cohesive team. This is not something that […]

  8. Principles of good web design

    Starting an online presence for your business is an exciting venture. The problem with this is our human tendency to go overboard. Trust me when I tell you with web design you don’t want to do that. There are so many shiny effects and elements available for your new web development project, but in most cases, you should try extremely […]

  9. Starting to write a blog for your business

    But for those that find it a struggle, there’s a great free programme that helps you by getting you to write 750 words every day. To be honest, this programme is great for clearing your mind as well. It helps yo focus as well as get started!