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  1. A guide to security for small businesses

    Often times, as a security professional, I speak about enterprise-related issues and tend to ignore the small guy. Since small business is the backbone of the USA and most other countries, I think it’s time I gave a nod to them and told them a bit about security for small businesses and why it’s so important. First off, you might […]

  2. Why your business needs an end of year party

    There’s been a lot of hype in the media about Christmas parties, and whether or not it is ethical to hold them in these tough economic times — well it’s not only ethical, but essential for your business health. An end of year party is what you need! Whilst strolling through the almost empty City of London one Sunday morning in […]

  3. Avoiding common content mistakes made by small businesses

    This is a guest post for our blog by Ruth Perrington about the content creation issues that small businesses or start-ups face when first building their online presence. As a small business or start-up, you likely already know the value of talking to your potential customers in the right way. And in this day and age, the best vehicle for […]

  4. Twitter for small business marketing: following back

    Wow, what a minefield! There’s so much conflicting information and advice out there that it makes using Twitter for small business marketing seem like too much hassle. I actually love Twitter, now, I didn’t once upon a time. It’s a great medium for sharing information, news, and banter with your clients and peers alike. Building trust and awareness for your brand as […]

  5. We all have our fears; you can get past them

    I do quite a bit of teaching and mentoring. Whether the training is small business owners and bloggers or vulnerable women, there’s one common thread that hinders the learners from engaging and getting the most out of their experience: FEAR. It doesn’t matter that every person that I mentor or teach has already taken that first leap of faith. Each […]

  6. Structuring blog posts for maximum impact

    You need to think of the internet as a vast library or superstore. You don’t go to a store and find all the products jumbled up. They are neatly arranged by categories and by-product. The same is true of a library – when you arrive the shelves are not stacked in a random order. They’re arranged by genre and author […]

  7. Write your meta description like it’s ad copy

    Next on your list of things to check, whilst you’re carrying out your SEO Health Check, are your Meta tag descriptions. Just like your title tags they need to be unique for every page. There’s a trend going on here isn’t there? If you get the feeling that the search engines are very interested in unique content, then you’d be […]

  8. Optimal website structure

    Following on from keyword research, you need to build your site architecture and navigation with your human visitors in mind. User experience and SEO have to go hand in hand; quite often, you will come across dilemmas where you need to make a compromise. The compromise should always be in favour of your customers; you’ll find that by thinking outside […]

  9. Getting your keywords and website structure right

    The words that you and I type into the search engines to find the information we want are called keywords. By providing quality information, being relevant and on topic about specific keywords you can bring targeted traffic to your website from a variety of search engines.