How a website audit can help your business grow

Would you buy a brand-new car and then wholly neglect it? I’m pretty sure the answer is no! You’d keep an eye on the dashboard performance indicators, take it for its MOT when needed and make sure you serviced it regularly. That’s because all these things help to keep your car safe and to perform at its best. 

It’s the same when it comes to a website! Its health can deteriorate over time without proper servicing! Rather than waiting for the figurative wheels to fall off, which could lead to poor customer experience and costly missed sales, a regular website audit can ensure optimum performance and help avoid expensive technical repairs.    

In this blog, we thought it would help to explore what a website audit is and how it can help your business grow. 

What is a website audit?

A website audit is a comprehensive analysis of the health and performance of your site and online presence. There is no hard and fast rule about how often you should carry out an audit, but most developers agree that every 6-12 months will help keep your website in tip-top condition! 

Website design and functionality is a huge topic, and we could quickly get into lots of jargon, so we’ll try and keep this as straightforward as possible! A website audit focuses on a few key areas, mainly design, performance and user experience (UX), identifying issues that could be damaging your website’s health and suggesting steps to optimise and improve it.

Let’s look at these in more detail!

Website design and performance

The text and graphics on your website, your content is essential to visitors. It tells them who you are and what you do or sell. Content isn’t just informative, though. It’s also crucial when it comes to search engine optimisation (SEO). Technology never stands still, and that’s certainly true with the search landscape. Algorithms are constantly being improved and updated, so what was once working fine can soon become outdated and ineffective. 

A website audit can help you understand whether your content contains the right keywords to get you to the top of the search engine pile and suggest other untapped SEO opportunities. To ensure your website is firing on all cylinders, it’s also important to look for underperforming pages, broken links and meta tags and analyse page loading times. 

User experience (UX) 

I think we’ve all visited websites that work, and give us a seamless customer experience, whether we’re viewing on a mobile device or desktop. Equally, I’m sure you’ve stumbled across a few sites where the complete opposite is true, leading to frustrations and ditching the site in search of something better. I can guess which camp you want your website to fall into!

An audit can evaluate your site’s user experience by looking at areas such as mobile and desktop responsiveness and how well it’s optimised for conversion to sales. This can then identify opportunities to generate more leads or sales.

Book your website audit!

Our website audits are a holistic team effort to identify what’s working, and more importantly, what isn’t working on your website.

In your audit report, you’ll receive:

• The top 10 issues affecting your website and advice on how to fix them
• A workable plan of how to improve other areas of your site
• Annotated screenshots to guide you through the report 
• Three weeks of email support, providing additional advice after the delivery of your report, should you need it

We have three different audit packages – Standard, Personalised and Ecommerce to suit various website types.

CTA: If you’re interested in finding out more about our audits or booking an audit, get in touch with us.