branding

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  1. Introducing the Pantone Colour of 2021

    Introducing the Pantone Colour of 2021 When you picture a well-known brand, what’s one of the first things that comes to mind? We’re guessing it will be their eye-catching logo. Are we right?! A huge element of a recognisable logo is the use of colour, and the conscious and sometimes subconscious feelings that it elicits. First impressions count! Research shows […]

  2. Why you need brand clarity before you start…

    Did you read our previous article about whether it’s time for a new website? If so, then you may be feeling ready to take the plunge and start thinking about design, layout, and generally how gorgeous everything’s going to look!   That’s excellent news and we’re super excited for you! However, before you get too carried away and spend your precious […]

  3. A New Project Approaches: Bettering Youth

    This is the first post in a regular series of blogs, speaking about our clients and the work we do with them. This week, we’re so excited to introduce you to a new website build project and the amazing Sarah-Lynn of Bettering Youth. We first met Sarah-Lynn in 2019 on a VERY cold morning, all ready for her first networking […]

  4. Tone, voice and style

    Firstly, let’s look at the differences between Tone, Voice and Style. Here are their official definitions: Tone – “a particular quality, a way of sounding, modulation, or intonation of the voice as expressive of some meaning, feeling, spirit, etc.:” Voice – “a range of such sounds distinctive to one person, or to a type of person or animal.” Style – “a particular, distinctive, or […]

  5. The 2016 rebranding of Avidmode

    It is a grand mystery of our time to question, “do people change?”, and despite the very real and honest discrepancies from one day to the next, it’s easy to think that what we see is just the same core manifesting itself in different ways. In other words, am I different or am I just behaving in different ways? (I […]