branding

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  1. Tone, voice and style

    Firstly, let’s look at the differences between Tone, Voice and Style. Here are their official definitions: Tone – “a particular quality, a way of sounding, modulation, or intonation of the voice as expressive of some meaning, feeling, spirit, etc.:” Voice – “a range of such sounds distinctive to one person, or to a type of person or animal.” Style – “a particular, distinctive, or […]

  2. The 2016 rebranding of Avidmode

    It is a grand mystery of our time to question, “do people change?”, and despite the very real and honest discrepancies from one day to the next, it’s easy to think that what we see is just the same core manifesting itself in different ways. In other words, am I different or am I just behaving in different ways? (I […]