writing

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  1. Content creation: Guiding the reader through the buyer journey

    This week’s podcast is focusing on content writing and guiding your reader to the sale point. “Content should guide your reader to take the actions you want. The best form of content to use is persuasive content, which is often seen in sales pages and articles” Transcript Hey guys, welcome to the second Avidmode podcast, this week we will be […]

  2. How to research content for your blog?

    The importance of an audience Picture this – you are front and centre in a classroom or assembly hall at 13 years old, asked to do a presentation on a bland topic given to you by your teacher. Unless your presentation is spectacular or funny it’s likely that the entire thing fell on deaf ears. Kids are half asleep in […]

  3. Building your editorial calendar

    Writing is a topic that most of us who work in this digital world will have to face at one time or another. For entrepreneurs and startups, being able to write well and keep up a consistent blog presence (along with a website) is an important tool to have at their disposal. If having a blog or writing consistently is […]

  4. Article length; don’t panic!

    It’s hard enough writing for your business, but then you research and find so much conflicting advice — especially around article length — that you end up overwhelmed and in a spin. So, what do you do? The reality is that an article only needs to be as long as it needs to be. That may sound redundant, but what […]

  5. Three ways towards a good blogging habit

    Have you ever sat there wondering just where the heck to get started? Getting more and more stressed and feeling more inadequate by the minute. I know I have. There’s just something almost intimidating about writing those first posts for your business. At least, that’s how I think most of us feel when we first get started. “It doesn’t matter how confident […]

  6. Writing tips from successful travel writers

    Confused and not sure where to turn? Writing for your business getting you down? It’s daunting and leads to frustration. There are so many articles out there giving you writing tips for your business and blogging efforts, and many of them have conflicting advice. Learning experiences in unexpected places I thought I’d share with you the advice I was given […]

  7. Structuring blog posts for maximum impact

    You need to think of the internet as a vast library or superstore. You don’t go to a store and find all the products jumbled up. They are neatly arranged by categories and by-product. The same is true of a library – when you arrive the shelves are not stacked in a random order. They’re arranged by genre and author […]

  8. Starting to write a blog for your business

    But for those that find it a struggle, there’s a great free programme that helps you by getting you to write 750 words every day. To be honest, this programme is great for clearing your mind as well. It helps yo focus as well as get started!