marketing

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  1. Your Key to Content Success: Target Markets

      “Stay focused on your target market when planning content” Definition of a target market A target market is a group of people who usually have similar interests or traits who a business will focus on to market and sell their products. When it comes to your target market and positioning your content correctly, there are some rules that you […]

  2. What everyone must know about infographics

    Create infographics about topics in your industry that are important. As people share the infographic, you’ll likely see more traffic and sales. It’s the kind of week where I’m having a struggle thinking about what kind of topic to cover for the blog. I think we all feel this way from time to time, it’s only natural. One of the […]

  3. How to research content for your blog?

    The importance of an audience Picture this – you are front and centre in a classroom or assembly hall at 13 years old, asked to do a presentation on a bland topic given to you by your teacher. Unless your presentation is spectacular or funny it’s likely that the entire thing fell on deaf ears. Kids are half asleep in […]

  4. Common social media questions

    There are a number of questions that regularly pop up when I have met with clients or just when I’m out having a coffee with someone looking into getting more out of their social media. Many of the answers can be subjective and can differ from business to business so it’s not always clear-cut. Here are our answers to the […]

  5. Creating customer personas using an empathy map

    We’ve looked at one approach to creating customer personas, but now we’re going to take another swing at it from a different angle. Some people find that the more traditional way of creating personas hinders their creativity. If you’re struggling with the process, this might just help. The method we looked at previously was traditional, where you start with research […]

  6. Networking and building relationships for business

    I am an introvert and I can also be quite shy, but I’m also a small business owner, and as such it is my responsibility to get out there and champion my business by networking and building relationships.

  7. Small business marketing training

    Small Business Marketing Training – Time and Place: On Thursday, January 17, 2013 at 9:00am PST/12:00pm EST — Allow 90 minutes to include the live Q&A. Join Keri Jaehnig (Idea Girl Media) and myself, Kittie Walker (Avidmode), for an interactive small business marketing training session covering the essentials of creating and managing a successful online presence. The training will enable […]