content strategy

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  1. Two (failed) attempts at being different

    Good marketing doesn’t sound like marketing. It allows the reader to make impressions rather than giving them out prepackaged. It also doesn’t boast or speak ill of other companies. One of the most prevalent phrases used by design agencies in their marketing material is, ‘a different kind of digital agency.’ Its absence in Avidmode’s case is already an indicator of […]

  2. Content that sticks

    Today, original and authentic web content is more valuable than ever before. The recent uncertainty over its future has cleared and the process, although painful for some, has actually had a very positive overall effect on the quality of the content. Now more than ever before, the message must be useful and the delivery must be clear, clean and concise […]

  3. Marketing appeal as part of your content strategy

    As small businesses, we’re good at understanding why our products and services are right for our audience, but that doesn’t always translate to our content, which means that we’re missing out on marketing appeal. Successful content marketing and branding rely on connecting with both customers and potential customers on an emotional and¬†intellectual level. When marketers talk about marketing appeal, this […]

  4. Avoiding common content mistakes made by small businesses

    This is a guest post for our blog by Ruth Perrington about the content creation issues that small businesses or start-ups face when first building their online presence. As a small business or start-up, you likely already know the value of talking to your potential customers in the right way. And in this day and age, the best vehicle for […]

  5. Conversation marketing; get with the program

    As with any product or offering from Michael A. Stelzner, the book, Launch: How to Quickly Propel your Business Beyond the Competition is a well presented, good quality guide that will help you to change your marketing style for the better and make your business more competitive in the digital age. The techniques that he describes in this book are […]

  6. Content Strategy — A Raging Debate

    This week has been an interesting and very busy week at the office! We’re a multidisciplinary agency; this means that by working together as a team using the expertise from many business areas, we can provide our customers with a more comprehensive service tailored to meet their needs. We work well together as a cohesive team.¬†This is not something that […]