content creation

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  1. Just writing blog posts isn’t enough

    I’m willing to bet that you know the importance of blogging by now. As a consultant, you understand that establishing authority with your audience is key, and publishing regular content that educates, informs and inspires your prospective clients is a fantastic way to build that credibility. But here’s the catch: That only works if your audience actually sees your content, […]

  2. Make the most of WordPress Gutenberg for Blogging

    Getting the most out of your content We’re almost constantly banging on about blogging at Avidmode. There are just so many benefits to doing it, whether you are trying to show off your expertise in a subject, building a catalog of helpful guides to add extra value for your customers or simply trying to find more leads. Most likely it’s […]

  3. Marketing Chat: Blogging

    Blogging. If you have a website you are probably sick of this word or perhaps you’ve done your utmost to ignore it entirely. I can’t really blame you for that one. Blogging is one of those jobs that can take a lot of time and effort away from other business needs.  This post is really to help you through some […]

  4. Your Key to Content Success: Target Markets

    Definition of a target market A target market is a group of people who usually have similar interests or traits who a business will focus on to market and sell their products. When it comes to your target market and positioning your content correctly, there are some rules that you should certainly follow. The idea of a target market is […]

  5. Content creation: Guiding the reader through the buyer journey

    This week’s podcast is focusing on content writing and guiding your reader to the sale point. “Content should guide your reader to take the actions you want. The best form of content to use is persuasive content, which is often seen in sales pages and articles” Transcript Hey guys, welcome to the second Avidmode podcast, this week we will be […]

  6. How to research content for your blog?

    The importance of an audience Picture this – you are front and centre in a classroom or assembly hall at 13 years old, asked to do a presentation on a bland topic given to you by your teacher. Unless your presentation is spectacular or funny it’s likely that the entire thing fell on deaf ears. Kids are half asleep in […]

  7. 15 Beginner’s Tips For Your Business Instagram

    As you might have noticed – this week we’ll be taking a look at some of the top tips that we give to clients when they are starting up their Instagram accounts for business. So that is our top 15 list, which important aspects of Instagram would you add into a conversation with someone that is completely new to the […]

  8. Common social media questions

    There are a number of questions that regularly pop up when I have met with clients or just when I’m out having a coffee with someone looking into getting more out of their social media. Many of the answers can be subjective and can differ from business to business so it’s not always clear-cut. Here are our answers to the […]

  9. Article length; don’t panic!

    It’s hard enough writing for your business, but then you research and find so much conflicting advice — especially around article length — that you end up overwhelmed and in a spin. So, what do you do? The reality is that an article only needs to be as long as it needs to be. That may sound redundant, but what […]