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  1. Our top digital marketing and social media tools

    In this blog post we’ll be chatting about some of the top tools that we use at Avidmode for social media. Many business owners take on the burden of doing their own social media marketing whilst running a business and it takes time to get it right. These tools will help to cut down on the time your spending on […]

  2. Your Key to Content Success: Target Markets

    Definition of a target market A target market is a group of people who usually have similar interests or traits who a business will focus on to market and sell their products. When it comes to your target market and positioning your content correctly, there are some rules that you should certainly follow. The idea of a target market is […]

  3. Managing the fear of change

    Inspiration from a great post Do you ever read other people’s content and your brain starts working? That happened to us this week, as we were sorting through our social media posts we came across this awesome post by Mark Shaefer. He spoke about a recent talk at an event he attended, the subject was focused on the idea of […]

  4. World Book Day meets business

    Once a year, in the UK we celebrate something called World Book Day. It’s a promotional holiday aiming to get kids to read more, run by the charity World Book Day. It’s a fabulous premise that sees kids foregoing their usual school uniforms and turning up dressed as their favourite characters from books. But why should the kids be having […]

  5. Content creation: Guiding the reader through the buyer journey

    This week’s podcast is focusing on content writing and guiding your reader to the sale point. “Content should guide your reader to take the actions you want. The best form of content to use is persuasive content, which is often seen in sales pages and articles” Transcript Hey guys, welcome to the second Avidmode podcast, this week we will be […]

  6. Building your editorial calendar

    Writing is a topic that most of us who work in this digital world will have to face at one time or another. For entrepreneurs and startups, being able to write well and keep up a consistent blog presence (along with a website) is an important tool to have at their disposal. If having a blog or writing consistently is […]