business

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  1. What everyone must know about infographics

    Create infographics about topics in your industry that are important. As people share the infographic, you’ll likely see more traffic and sales. It’s the kind of week where I’m having a struggle thinking about what kind of topic to cover for the blog. I think we all feel this way from time to time, it’s only natural. One of the […]

  2. Managing the fear of change

    Inspiration from a great post Do you ever read other people’s content and your brain starts working? That happened to us this week, as we were sorting through our social media posts we came across this awesome post by Mark Shaefer. He spoke about a recent talk at an event he attended, the subject was focused on the idea of […]

  3. Content creation: Guiding the reader through the buyer journey

    This week’s podcast is focusing on content writing and guiding your reader to the sale point. “Content should guide your reader to take the actions you want. The best form of content to use is persuasive content, which is often seen in sales pages and articles” Transcript Hey guys, welcome to the second Avidmode podcast, this week we will be […]

  4. Why is reflection important?

    January always strikes me as one of the most reflective times of the year.  Spending time in December creating new goals and then jumping into them full throttle in January is pretty standard for most people. Compounded by my birthday falling directly in the middle of it, reflection is something that I find myself doing a whole heap of. But, why […]

  5. How to research content for your blog?

    The importance of an audience Picture this – you are front and centre in a classroom or assembly hall at 13 years old, asked to do a presentation on a bland topic given to you by your teacher. Unless your presentation is spectacular or funny it’s likely that the entire thing fell on deaf ears. Kids are half asleep in […]

  6. Fostering creativity

      I think creativity is one of those things that we often don’t consider as being a skill. When we talk about artists, musicians and designers, we often talk about their talent, their abilities seem innate rather than something that has been learned, worked on and polished. I’ve certainly thought about it this way for a long time. I remember […]

  7. Eight Ways to Exceed Expectations

    It’s finally October, quite possibly the most magical and sometimes spooky time of the year. For this weeks post, we’ve decided to pay homage to one of our favourite fantasy books: Harry Potter! If you’re a big fan of the series, the first thing that will come to your mind when seeing “exceeds expectations” is flashbacks to the Ordinary Wizarding […]

  8. Common social media questions

    There are a number of questions that regularly pop up when I have met with clients or just when I’m out having a coffee with someone looking into getting more out of their social media. Many of the answers can be subjective and can differ from business to business so it’s not always clear-cut. Here are our answers to the […]

  9. Creating customer personas using an empathy map

    We’ve looked at one approach to creating customer personas, but now we’re going to take another swing at it from a different angle. Some people find that the more traditional way of creating personas hinders their creativity. If you’re struggling with the process, this might just help. The method we looked at previously was traditional, where you start with research […]