Man typing into a laptop and searching on Google

The basics of search engine visibility

To have an effective online presence you need to satisfy a variety of audiences, the people who might decide to buy from you, the people that will help you to sell your service/product and the search engines. Today we’re going to look at your website from the perspective of the search engines.

You may have a website – that does not mean that the search engines have visited it and indexed it. In order to come up in any of the search engines results, you need to be indexed and remain so.

You can be penalised and de-indexed for a variety of reasons, mainly for trying to manipulate the search results, having excessive duplicate content, buying links and various other things that I’d not suggest you do. So, it is important to keep an eye on your site to make sure it’s indexed and stays that way.

This video walks you through the most important things to check to make sure that your website is easy for the search engines to read i.e. coded correctly. We’ll then go onto to look at how to check that your website pages are actually indexed and whether or not you rank for your brand name.

If you have no ranking for your brand that would indicate that, you have some issues to address.

When working on your website in this way you need to make sure that you’re logged out of any Google products you have. The search engine rankings are heavily personalised to our individual behaviour these days, so if you stay logged into Google to carry out these experiments your results will be off.

How did you find that? Hopefully not as painful as you might have initially thought it was going to be.

If you have any questions about your results or if you’d like me to go deeper into any of the topics we covered in this session feel free to ask your questions in the comments section or send me an email and I’ll get back to you as soon as I can.

 

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