Gem Koeman

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  1. Our top digital marketing and social media tools

    In this blog post we’ll be chatting about some of the top tools that we use at Avidmode for social media. Many business owners take on the burden of doing their own social media marketing whilst running a business and it takes time to get it right. These tools will help to cut down on the time your spending on […]

  2. Your Key to Content Success: Target Markets

      “Stay focused on your target market when planning content” Definition of a target market A target market is a group of people who usually have similar interests or traits who a business will focus on to market and sell their products. When it comes to your target market and positioning your content correctly, there are some rules that you […]

  3. What everyone must know about infographics

    Create infographics about topics in your industry that are important. As people share the infographic, you’ll likely see more traffic and sales. It’s the kind of week where I’m having a struggle thinking about what kind of topic to cover for the blog. I think we all feel this way from time to time, it’s only natural. One of the […]

  4. A treatise on community building

    “Treat your community as you would a relationship with family and friends, nurture it.” In this post we are going to take a trip into the ever-evolving world of community building. From lessons that you can learn from the ones you are already a part of, some of the skills you’ll need for building and maintaining a community, to some […]

  5. Managing the fear of change

    Inspiration from a great post Do you ever read other people’s content and your brain starts working? That happened to us this week, as we were sorting through our social media posts we came across this awesome post by Mark Shaefer. He spoke about a recent talk at an event he attended, the subject was focused on the idea of […]

  6. World Book Day meets business

    Once a year, in the UK we celebrate something called World Book Day. It’s a promotional holiday aiming to get kids to read more, run by the charity World Book Day. It’s a fabulous premise that sees kids foregoing their usual school uniforms and turning up dressed as their favourite characters from books. But why should the kids be having […]

  7. Content creation: Guiding the reader through the buyer journey

    This week’s podcast is focusing on content writing and guiding your reader to the sale point. “Content should guide your reader to take the actions you want. The best form of content to use is persuasive content, which is often seen in sales pages and articles” Transcript Hey guys, welcome to the second Avidmode podcast, this week we will be […]

  8. Meet the Vidmodes!

    Welcome to the first ever Avidmode podcast!   It’s a new year full of exciting new opportunities, the first one we are jumping on this year is podcasting. We were super excited to record this one and have many planned for the future so keep your eyes peeled. We are hoping to do one podcast a month in place of our […]

  9. Why is reflection important?

    January always strikes me as one of the most reflective times of the year.  Spending time in December creating new goals and then jumping into them full throttle in January is pretty standard for most people. Compounded by my birthday falling directly in the middle of it, reflection is something that I find myself doing a whole heap of. But, why […]