Gem Koeman

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  1. 3 Reasons You Need a Digital Marketing Strategy for Your Small Business.

    Before I start, there are way more than 3 reasons why you need a digital marketing strategy but today we’ll be looking at the top 3 reasons that your business needs to implement a digital marketing strategy.  In this post we’ll be taking a look at a digital marketing strategy through the eyes of a shop – note, the reasons […]

  2. Backlinks – pitfalls to avoid!

    One of the most common topics that we get asked about in our meetings is regarding backlinks and advertising on other companies’ websites. As with many things on the internet – it’s not exactly complicated but you really do need to know what pitfalls to avoid and how to go about finding a partner that really compliments you. In this […]

  3. Building a functional website

    If you’re reading this post you’re probably in one of these situations; You’ve got a business and your ready to expand your reach with a website. You’ve already got a website, but you are looking to make a change or do a refresh. You’re a start-up, getting ready to launch and you need a website to assist you. When it […]

  4. LinkedIn Beginner’s Guide: How To Set Up A Profile And Grow Your Business

    Setting up a LinkedIn profile can be slightly overwhelming, especially, as you wonder how it will help your small business. The truth is that as a small business owner, you wear multiple hats including the marketing hat with the aim to increase brand awareness. LinkedIn is another platform, which can help spread the word about your business and focus on […]

  5. How to work from home and get things done!

    You’re picturing lovely refreshing drinks and snacks from your own kitchen, a tidy work desk, limited distractions and the opportunity to really get down to work. In a perfect world, this is what working from home is all about, but sadly it doesn’t always work that way. I think this is a case of the grass is greener on the […]

  6. Marketing Chat: Blogging

    Blogging. If you have a website you are probably sick of this word or perhaps you’ve done your utmost to ignore it entirely. I can’t really blame you for that one. Blogging is one of those jobs that can take a lot of time and effort away from other business needs.  This post is really to help you through some […]

  7. Our top digital marketing and social media tools

    In this blog post we’ll be chatting about some of the top tools that we use at Avidmode for social media. Many business owners take on the burden of doing their own social media marketing whilst running a business and it takes time to get it right. These tools will help to cut down on the time your spending on […]

  8. Your Key to Content Success: Target Markets

      “Stay focused on your target market when planning content” Definition of a target market A target market is a group of people who usually have similar interests or traits who a business will focus on to market and sell their products. When it comes to your target market and positioning your content correctly, there are some rules that you […]

  9. What everyone must know about infographics

    Create infographics about topics in your industry that are important. As people share the infographic, you’ll likely see more traffic and sales. It’s the kind of week where I’m having a struggle thinking about what kind of topic to cover for the blog. I think we all feel this way from time to time, it’s only natural. One of the […]