Gem Koeman

  1. What Is The Investment For A Website?

    Are you wondering why websites seem to come at such a cost? We explain some of the reasoning here!

  2. Ethical Website Design and Dark Patterns

    Today we are discussing ethical web design and predatory practices in web design, which is an important topic, especially for us as web designers. A lot of people actually know or see these things and see these things on websites, but they don’t really understand how manipulative and unethical they really are. What is a dark pattern? Dark Patterns are […]

  3. Eurovision, Politics and Marketing – Speak Your Mind Or Not?

    It’s time for a celebration, this weekend after two years, Eurovision is back! This week the Avidmode ladies sat down for a chat about Eurovision, it’s inticate links to European politics and social matters and how this is reflected in small business marketing. Our top picks from the Avidmode team at Eurovision 2021: 12 Points go to Darkside – Blind […]

  4. Should You Use Video On Your Website?

    Time for another Avidmode Chat. One of the burning topics in web design of the last decade has been the use of video as a marketing tool. What are the benefits for a business, how can you use video content if you’re not totally comfortable being the focus point and is it neccessary for your business. The following blog post […]

  5. Website Design with Avidmode: Learning about Layouts

    This is a new series that we’re bringing to the blog, all about web design. If you have a background in graphic design or art, these concepts will be very familiar to you. If not, hop in and learn more about what website design is, what it’s made up of and how we use it in our own website builds […]

  6. How a website audit can help your business grow

    Would you buy a brand-new car and then completely neglect it? I’m pretty sure the answer is no! You’d keep an eye on the dashboard performance indicators, take it for its MOT when needed and make sure you serviced it regularly. That’s because all these things help to keep your car safe and performing at its best.  It’s the same […]

  7. Emoji use: Love it or hate it?

    Love them or hate them; emojis are undoubtedly here to stay. Seemingly a comparatively new phenomenon, they have actually been in existence since the ‘90s. However, their popularity has truly boomed in the last decade, and today their prevalence is complete. But where do they stand in business? If you’re wondering whether to implement or shun them, have questions about […]

  8. 10 Things You Should Consider Before Using a Website Builder

    You’ve set up your business, your business plan is sorted, maybe you’ve even made your first sale! Now it’s time to get thinking about your marketing… A quick search has you looking at Wix, Weebly or SquareSpace and a few hours later you’re staring at a half baked template of your home page. Somehow the hero image is turned upside […]

  9. Simple Guidance For You In SEO

    The not-so scary world of SEO Setting up, owning or even managing a business can be an exciting time. It can also be highly stressful, whether it’s the first time or the seventh! Regardless of what stage you are at, however, you will undoubtedly find that there are plenty of steep learning curves to navigate.  If you don’t know much […]