Are Facebook ads a waste of time?

Are you thinking of running a Facebook ad campaign for the first time but you’re not sure where to start? If you’re a newbie when it comes to social media advertising, we understand that it can seem confusing, overly-complicated and something that you’d rather just avoid!

Whilst it is tempting to simply press that ‘Boost’ button and hope for the best, once you get the hang of Facebook ads, you’ll soon come to realise that they really are powerful stuff for you business and they can be super-profitable too – as long as you know what you’re doing, and perhaps more importantly, why you are doing it! 

A lot of people don’t really know how to use Facebook ads. They have one failed attempt and think it’s a waste of time. If this sounds familiar, we urge you not to give up! In this blog article, we’ve put together six key reasons why you should definitely consider advertising on Facebook.

Facebook’s reach is nothing short of incredible

People spend a ridiculous amount of time on Facebook!

Despite new social media channels popping up all over the place, Facebook remains the most popular social media platform and it’s still growing at a phenomenal rate. It has literally billions of users, with most users checking their newsfeed several times per day, so it has incredible potential in terms of making the most of your advertising budget.

You can really drill down and reach a specific audience

Facebook ads allow you to really dig deep and target specific individuals based on a wide range of demographics, such as gender, age, location, behaviour and interests. Facebook already knows so much about its users, so it can show them targeted ads for the products or services that they are likely to buy.

If you really know and understand your super customer, then Facebook advertising can help you to reach them quickly and efficiently. 

You can increase brand awareness

Facebook ads offer a fantastic way to expand your reach and increase brand awareness, with the aim of attracting leads, and hopefully converting those leads to loyal customers. The remarketing opportunities are also incredibly powerful and you can even create lookalike audiences. This is where Facebook will reach new people who are likely to be interested in your business because they’re similar to your best existing customers. Now that’s clever stuff!

It’s cheap and fast

Facebook advertising is undoubtedly one of the cheapest forms of advertising there is, especially compared to more traditional forms of advertising. You can spend as little as £5 and start to reach thousands of people virtually straightaway, so as well as being cheap, it’s a really quick way to communicate with your chosen audience quickly. Even better, you can set your own budget to make sure that you don’t overspend. 

It’s simple and easy

Facebook wants you to spend your hard-earned cash with them, so they’ve made it really easy to create your ads with a simple step-by-step process. All you need to do is understand your goal, select the type of ad that you want to run, define your audience, and then set your budget and timeframe for the ad to run. 

You can choose your call-to-action

Facebook offers an easy-to-use, predefined set of call-to-action buttons that you can include in your ads. You can choose your call-to-action depending on what you want people to do, whether that’s signing up to your email list, sending you a message for more information or visiting your website to buy a specific product. 

All in all, paid advertising allows you to get things moving that bit quicker for your business. It helps you to target the right people and to nurture relationships with potential customers.

So, before you press ‘Boost’, give Facebook ads a go. You won’t be disappointed!

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