Marketing

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  1. Small business marketing training

    Small Business Marketing Training – Time and Place: On Thursday, January 17, 2013 at 9:00am PST/12:00pm EST — Allow 90 minutes to include the live Q&A. Join Keri Jaehnig (Idea Girl Media) and myself, Kittie Walker (Avidmode), for an interactive small business marketing training session covering the essentials of creating and managing a successful online presence. The training will enable […]

  2. Avoiding common content mistakes made by small businesses

    This is a guest post for our blog by Ruth Perrington about the content creation issues that small businesses or start-ups face when first building their online presence. As a small business or start-up, you likely already know the value of talking to your potential customers in the right way. And in this day and age, the best vehicle for […]

  3. Twitter for small business marketing: following back

    Wow, what a minefield! There’s so much conflicting information and advice out there that it makes using Twitter for small business marketing seem like too much hassle. I actually love Twitter, now, I didn’t once upon a time. It’s a great medium for sharing information, news, and banter with your clients and peers alike. Building trust and awareness for your brand as […]

  4. Structuring blog posts for maximum impact

    You need to think of the internet as a vast library or superstore. You don’t go to a store and find all the products jumbled up. They are neatly arranged by categories and by-product. The same is true of a library – when you arrive the shelves are not stacked in a random order. They’re arranged by genre and author […]

  5. Write your meta description like it’s ad copy

    Next on your list of things to check, whilst you’re carrying out your SEO Health Check, are your Meta tag descriptions. Just like your title tags they need to be unique for every page. There’s a trend going on here isn’t there? If you get the feeling that the search engines are very interested in unique content, then you’d be […]

  6. Optimal website structure

    Following on from keyword research, you need to build your site architecture and navigation with your human visitors in mind. User experience and SEO have to go hand in hand; quite often, you will come across dilemmas where you need to make a compromise. The compromise should always be in favour of your customers; you’ll find that by thinking outside […]

  7. Getting your keywords and website structure right

    The words that you and I type into the search engines to find the information we want are called keywords. By providing quality information, being relevant and on topic about specific keywords you can bring targeted traffic to your website from a variety of search engines.

  8. The basics of search engine visibility

    To have an effective online presence you need to satisfy a variety of audiences, the people who might decide to buy from you, the people that will help you to sell your service/product and the search engines. Today we’re going to look at your website from the perspective of the search engines.

  9. Search engine optimisation for the uninitiated

    I‘m going to be hijacking the Idea Girl Media Facebook page today as part of the January Jig. A big thank you to Keri Jaehnig for hosting this event on her page and for bringing together such a wonderful group of people to share their expertise.