Marketing

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  1. Creating personas for products, customer service and marketing

    Whether you run a micro-business with less than ten members of staff or a larger venture with more than fifty, we all run across the problem of having people from our target audience visit our business, online or offline, and going, “that’s not what I’m looking for” before leaving. Whilst you can’t appeal to everyone, it’s important to frame and position […]

  2. Does email marketing work?

    I‘m often asked this question by people I meet at events. It’s also not rare for it to pop up during conversations with clients new and old alike. I’d imagine this is because it can be difficult to grasp some of the less tangible benefits of email marketing and to spot why a campaign isn’t quite as effective as it […]

  3. Seeking out a mindful approach to communication

    Communication with each other, now we’re in the digital age, is more far reaching than at any other point in human history. Most of our conversations aren’t private, yet sometimes we mistakenly start thinking they are. The ’70’s and ’80’s were great decades for kids. You were free to roam the streets, having wonderful adventures with your friends. Back then, […]

  4. Content that sticks

    Today, original and authentic web content is more valuable than ever before. The recent uncertainty over its future has cleared and the process, although painful for some, has actually had a very positive overall effect on the quality of the content. Now more than ever before, the message must be useful and the delivery must be clear, clean and concise […]

  5. Writing tips from successful travel writers

    Confused and not sure where to turn? Writing for your business getting you down? It’s daunting and leads to frustration. There are so many articles out there giving you writing tips for your business and blogging efforts, and many of them have conflicting advice. Learning experiences in unexpected places I thought I’d share with you the advice I was given […]

  6. Networking and building relationships for business

    I am an introvert and I can also be quite shy, but I’m also a small business owner, and as such it is my responsibility to get out there and champion my business by networking and building relationships.

  7. SEO resources for small business online marketing

    Unfortunately, not paying attention to SEO is becoming increasingly detrimental to the health of any online presence. The online landscape relies heavily on machines being able to understand what we write and for the time being, they need our help.

  8. Small business should be listed on Google Places

    In spite of the slight confusion and frustration involved with getting listed on Google Places, it is of benefit to any small business. The results are often both immediate and astonishing. Only yesterday, one of our clients exclaimed during a follow-up call that persuading her to set up her Google accounts and profiles was more than worth the 30 minutes or so it […]

  9. Marketing appeal as part of your content strategy

    As small businesses, we’re good at understanding why our products and services are right for our audience, but that doesn’t always translate to our content, which means that we’re missing out on marketing appeal. Successful content marketing and branding rely on connecting with both customers and potential customers on an emotional and intellectual level. When marketers talk about marketing appeal, this […]