Marketing

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  1. Networking and building relationships for business

    I am an introvert and I can also be quite shy, but I’m also a small business owner, and as such it is my responsibility to get out there and champion my business by networking and building relationships.

  2. SEO resources for small business online marketing

    Unfortunately, not paying attention to SEO is becoming increasingly detrimental to the health of any online presence. The online landscape relies heavily on machines being able to understand what we write and for the time being, they need our help.

  3. Small business should be listed on Google Places

    In spite of the slight confusion and frustration involved with getting listed on Google Places, it is of benefit to any small business. The results are often both immediate and astonishing. Only yesterday, one of our clients exclaimed during a follow-up call that persuading her to set up her Google accounts and profiles was more than worth the 30 minutes or so it […]

  4. Marketing appeal as part of your content strategy

    As small businesses, we’re good at understanding why our products and services are right for our audience, but that doesn’t always translate to our content, which means that we’re missing out on marketing appeal. Successful content marketing and branding rely on connecting with both customers and potential customers on an emotional and intellectual level. When marketers talk about marketing appeal, this […]

  5. Small business marketing training

    Small Business Marketing Training – Time and Place: On Thursday, January 17, 2013 at 9:00am PST/12:00pm EST — Allow 90 minutes to include the live Q&A. Join Keri Jaehnig (Idea Girl Media) and myself, Kittie Walker (Avidmode), for an interactive small business marketing training session covering the essentials of creating and managing a successful online presence. The training will enable […]

  6. Avoiding common content mistakes made by small businesses

    This is a guest post for our blog by Ruth Perrington about the content creation issues that small businesses or start-ups face when first building their online presence. As a small business or start-up, you likely already know the value of talking to your potential customers in the right way. And in this day and age, the best vehicle for […]

  7. Twitter for small business marketing: following back

    Wow, what a minefield! There’s so much conflicting information and advice out there that it makes using Twitter for small business marketing seem like too much hassle. I actually love Twitter, now, I didn’t once upon a time. It’s a great medium for sharing information, news, and banter with your clients and peers alike. Building trust and awareness for your brand as […]

  8. Structuring blog posts for maximum impact

    You need to think of the internet as a vast library or superstore. You don’t go to a store and find all the products jumbled up. They are neatly arranged by categories and by-product. The same is true of a library – when you arrive the shelves are not stacked in a random order. They’re arranged by genre and author […]

  9. Write your meta description like it’s ad copy

    Next on your list of things to check, whilst you’re carrying out your SEO Health Check, are your Meta tag descriptions. Just like your title tags they need to be unique for every page. There’s a trend going on here isn’t there? If you get the feeling that the search engines are very interested in unique content, then you’d be […]