Outbound

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  1. Creating personas for products, customer service and marketing

    Whether you run a micro-business with less than ten members of staff or a larger venture with more than fifty, we all run across the problem of having people from our target audience visit our business, online or offline, and going, “that’s not what I’m looking for” before leaving. Whilst you can’t appeal to everyone, it’s important to frame and position […]

  2. Networking and building relationships for business

    I am an introvert and I can also be quite shy, but I’m also a small business owner, and as such it is my responsibility to get out there and champion my business by networking and building relationships.