Marketing

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  1. Just writing blog posts isn’t enough

    I’m willing to bet that you know the importance of blogging by now. As a consultant, you understand that establishing authority with your audience is key, and publishing regular content that educates, informs and inspires your prospective clients is a fantastic way to build that credibility. But here’s the catch: That only works if your audience actually sees your content, […]

  2. Make the most of WordPress Gutenberg for Blogging

    Getting the most out of your content We’re almost constantly banging on about blogging at Avidmode. There are just so many benefits to doing it, whether you are trying to show off your expertise in a subject, building a catalog of helpful guides to add extra value for your customers or simply trying to find more leads. Most likely it’s […]

  3. Social Media – Calls to Action

    Well everyone, that’s it for February 2020. Can’t quite believe that Christmas was over two months ago but there we are. Last month was hectic, with lots of trips into Chester, avoiding both Ciara and Duncan who did their very best to rip out the fences in the garden (but ultimately failed) and getting a start on the next steps […]

  4. Why everything starts with the “why” when you are a consultant.

    When it comes to selling your services, whether in person or online, the golden rule to remember is this: Clear Is Kind. Let’s be honest, the landscape of coaches, consultants and mentors is a saturated one; it can be difficult to be heard above the noise of the crowd and you can bet the business owners you’re targeting as clients […]

  5. 3 Reasons You Need a Digital Marketing Strategy for Your Small Business.

    Before I start, there are way more than 3 reasons why you need a digital marketing strategy but today we’ll be looking at the top 3 reasons that your business needs to implement a digital marketing strategy.  In this post we’ll be taking a look at a digital marketing strategy through the eyes of a shop – note, the reasons […]

  6. LinkedIn Beginner’s Guide: How To Set Up A Profile And Grow Your Business

    Setting up a LinkedIn profile can be slightly overwhelming, especially, as you wonder how it will help your small business. The truth is that as a small business owner, you wear multiple hats including the marketing hat with the aim to increase brand awareness. LinkedIn is another platform, which can help spread the word about your business and focus on […]

  7. Marketing Chat: Blogging

    Blogging. If you have a website you are probably sick of this word or perhaps you’ve done your utmost to ignore it entirely. I can’t really blame you for that one. Blogging is one of those jobs that can take a lot of time and effort away from other business needs.  This post is really to help you through some […]

  8. Our top digital marketing and social media tools

    In this blog post we’ll be chatting about some of the top tools that we use at Avidmode for social media. Many business owners take on the burden of doing their own social media marketing whilst running a business and it takes time to get it right. These tools will help to cut down on the time your spending on […]

  9. Your Key to Content Success: Target Markets

    Definition of a target market A target market is a group of people who usually have similar interests or traits who a business will focus on to market and sell their products. When it comes to your target market and positioning your content correctly, there are some rules that you should certainly follow. The idea of a target market is […]