Design

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  1. Fostering creativity

      I think creativity is one of those things that we often don’t consider as being a skill. When we talk about artists, musicians and designers, we often talk about their talent, their abilities seem innate rather than something that has been learned, worked on and polished. I’ve certainly thought about it this way for a long time. I remember […]

  2. Why WordPress?

    This week we wanted to take a little dive into what it means to have a WordPress website. It’s one of the main platforms that we build on and there are so many great reasons to do some. Let’s explore a little with Kittie our Digital Strategist and Dan our Creative Director! Kittie: WordPress is one of the platforms we […]

  3. Tone, voice and style

    Firstly, let’s look at the differences between Tone, Voice and Style. Here are their official definitions: Tone – “a particular quality, a way of sounding, modulation, or intonation of the voice as expressive of some meaning, feeling, spirit, etc.:” Voice – “a range of such sounds distinctive to one person, or to a type of person or animal.” Style – “a particular, distinctive, or […]

  4. A conversation about colours

    An early memory I have in my career as a designer is that of a client asking me to use gold in their branding because said colour evoked wisdom. I entertained the notion for a moment and thought of famous brands which use some variant of yellow in their logo. McDonald’s and IMDb came to mind, so did Shell and […]

  5. A beginner’s guide to making images web-ready

    This is a step-by-step guide for beginners on choosing the right image and cropping and resizing it to be used on the web. It requires that you own Photoshop and have some basic understanding of how it works. Usually, this is where I’d waffle on a bit more about cursory topics and say something funny, but this time, let’s just get […]

  6. Two (failed) attempts at being different

    Good marketing doesn’t sound like marketing. It allows the reader to make impressions rather than giving them out prepackaged. It also doesn’t boast or speak ill of other companies. One of the most prevalent phrases used by design agencies in their marketing material is, ‘a different kind of digital agency.’ Its absence in Avidmode’s case is already an indicator of […]

  7. The practices of web production, part 2

    We go through the individual practices involved in the making of a website. This post is the second of a two-part series on the practices of web production. Now that we’ve looked at our process of web production, it’s time to go through the individual pieces that make up the whole. Regardless of which industry we belong to, we’re all […]

  8. The practices of web production, part 1

    Each project has multiple phases, one of which is building the website. In the Internet’s infancy, web design was something done by a small group of early-adopters, experimenting with exciting new technology. Now, it is one of the dominant industries in the world, worth many billions of pounds a year.

  9. The what and why of responsive web design

    Responsive web design has been around in one form or another even since before the term was coined in 2010 but it’s only very recently that it’s become an indispensable practice for web designers. Smartphone and tablet usage is exploding and the internet plays a part in many of the things we do every day, big and small.