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  1. Why is reflection important?

    January always strikes me as one of the most reflective times of the year.  Spending time in December creating new goals and then jumping into them full throttle in January is pretty standard for most people. Compounded by my birthday falling directly in the middle of it, reflection is something that I find myself doing a whole heap of. But, why […]

  2. How to research content for your blog?

    The importance of an audience Picture this – you are front and centre in a classroom or assembly hall at 13 years old, asked to do a presentation on a bland topic given to you by your teacher. Unless your presentation is spectacular or funny it’s likely that the entire thing fell on deaf ears. Kids are half asleep in […]

  3. Identifying your goals for the new year

    Goal setting is a really important part of December/Jan for us here at Avidmode. Like a lot of people, the reflection bug grabs us and forces us to take a look at what we have done through the year. We all know that setting goals is something that is good for business and also good for your personal life, but […]

  4. Building your editorial calendar

    Writing is a topic that most of us who work in this digital world will have to face at one time or another. For entrepreneurs and startups, being able to write well and keep up a consistent blog presence (along with a website) is an important tool to have at their disposal. If having a blog or writing consistently is […]

  5. Eight Ways to Exceed Expectations

    It’s finally October, quite possibly the most magical and sometimes spooky time of the year. For this weeks post, we’ve decided to pay homage to one of our favourite fantasy books: Harry Potter! If you’re a big fan of the series, the first thing that will come to your mind when seeing “exceeds expectations” is flashbacks to the Ordinary Wizarding […]

  6. Beginners guide to Tweetchatting

    As with so many other parts of the web, social media is ever-changing, always adapting. For lots of people in the industry, this is what they love about working with the internet, for others, it’s a downright frustration. The part that always stays the same however is the importance of engaging. We’re not necessarily talking about your Twitter analytics here […]

  7. Tone, voice and style

    Firstly, let’s look at the differences between Tone, Voice and Style. Here are their official definitions: Tone – “a particular quality, a way of sounding, modulation, or intonation of the voice as expressive of some meaning, feeling, spirit, etc.:” Voice – “a range of such sounds distinctive to one person, or to a type of person or animal.” Style – “a particular, distinctive, or […]

  8. An introvert’s path to networking: falling off the wagon

    Late last year, we moved to Maidenhead — a town some thirty or so miles outside London — and that was all it took for my networking habit to reset back down to zero. It fell over and died. And, as an introvert, once I fall out of the habit of doing it, I will use pretty much any excuse […]

  9. Growing your business – be S.M.A.R.T about your marketing goals

    The thought of sitting down and creating goals for your business, then tracking, analysing and acting on the data can seem like a dreary task and just a little bit of a waste of time. But creating a small set of SMART goals for your marketing campaigns and business will take the edge off and get you started. In the […]