Business

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  1. LinkedIn Beginner’s Guide: How To Set Up A Profile And Grow Your Business

    Setting up a LinkedIn profile can be slightly overwhelming, especially, as you wonder how it will help your small business. The truth is that as a small business owner, you wear multiple hats including the marketing hat with the aim to increase brand awareness. LinkedIn is another platform, which can help spread the word about your business and focus on […]

  2. How to work from home and get things done!

    You’re picturing lovely refreshing drinks and snacks from your own kitchen, a tidy work desk, limited distractions and the opportunity to really get down to work. In a perfect world, this is what working from home is all about, but sadly it doesn’t always work that way. I think this is a case of the grass is greener on the […]

  3. Marketing Chat: Blogging

    Blogging. If you have a website you are probably sick of this word or perhaps you’ve done your utmost to ignore it entirely. I can’t really blame you for that one. Blogging is one of those jobs that can take a lot of time and effort away from other business needs.  This post is really to help you through some […]

  4. Your Key to Content Success: Target Markets

      “Stay focused on your target market when planning content” Definition of a target market A target market is a group of people who usually have similar interests or traits who a business will focus on to market and sell their products. When it comes to your target market and positioning your content correctly, there are some rules that you […]

  5. A treatise on community building

    “Treat your community as you would a relationship with family and friends, nurture it.” In this post we are going to take a trip into the ever-evolving world of community building. From lessons that you can learn from the ones you are already a part of, some of the skills you’ll need for building and maintaining a community, to some […]

  6. Managing the fear of change

    Inspiration from a great post Do you ever read other people’s content and your brain starts working? That happened to us this week, as we were sorting through our social media posts we came across this awesome post by Mark Shaefer. He spoke about a recent talk at an event he attended, the subject was focused on the idea of […]

  7. World Book Day meets business

    Once a year, in the UK we celebrate something called World Book Day. It’s a promotional holiday aiming to get kids to read more, run by the charity World Book Day. It’s a fabulous premise that sees kids foregoing their usual school uniforms and turning up dressed as their favourite characters from books. But why should the kids be having […]

  8. Content creation: Guiding the reader through the buyer journey

    This week’s podcast is focusing on content writing and guiding your reader to the sale point. “Content should guide your reader to take the actions you want. The best form of content to use is persuasive content, which is often seen in sales pages and articles” Transcript Hey guys, welcome to the second Avidmode podcast, this week we will be […]

  9. Why is reflection important?

    January always strikes me as one of the most reflective times of the year.  Spending time in December creating new goals and then jumping into them full throttle in January is pretty standard for most people. Compounded by my birthday falling directly in the middle of it, reflection is something that I find myself doing a whole heap of. But, why […]